The third creative playground in the Grand Park/Kragujevac

The “GRAND CREATIVE PARK OF THE CITY OF KRAGUJEVAC” is a initiative of the First Lady of Serbia, Mrs. Dragica Nikolić, inspired by her own experiences of growing up and living in her hometown of Kragujevac, as well as with BDW’s non-profit campaign to build “100 creative playgrounds for the children of Serbia”, in cooperation with the City of Kragujevac.

The first creative playground in Kalemegdan/Belgrade

The first creative playground built according to EU standards thanks to Lamda Development and the City of Belgrade as main donors, the Embassy of Finland in Serbia and the Finnish company “Lappset” as partners


The second creative playground in Kalemegdan/Belgrade

BDW in collaboration with the City of Belgrade and the NIS corporation as main donors, the Embassy of Finland in Serbia and the Finnish company “Lappset” as partners, has provided a new, inspiring and safe place for children to play



The forth creative playground in Usce/New Belgrade

Forth creative playground is planned to be built at the Usce plateau in front of the USCE Shopping Center, who recognized the importance of improving childen’s play and became our partner



The project “100 Creative BDW Playgrounds for the Children of Serbia” is a unique initiative, which aims to set up a broad platform for solving this important issue. In Serbia, there are other individual initiatives that deal with this problem, but it is necessary to increase the synergy between the public, private and NGO sectors, in order to fundamentally solve this problem. By linking these three sectors through the implementation of the project, we would create a better environment for growth and development of children aged one to twelve years. Municipalities would receive a donation in the form of playground design and project, as well as the purchase of required equipment. The municipalities would be required provide and prepare the location by applying Good governance principles and to commit to schedule funds in the budget for maintenance of playgrounds, and the donor would demonstrate its social responsibility by giving the donation and purchasing the required equipment for playgrounds.

In all municipalities in Serbia, most playgrounds are deserted and devastated, which is a bad environment for proper growth and development of children. The lack of playgrounds narrows the space for play and children’s physical activity, which has an adverse effect on their development, and thus on the development of the community. There is also the issue of existing functional playgrounds, which are one-dimensional and uniform. All the playgrounds are being built on the same principle, toys being installed on a flat surface, without a clear analysis that would show the extent of risk during playtime. Also, existing toys are not labeled according to age they are provided for, which is contrary to EU standards, and often the toys that are used do not have required quality and safety certificates.

Creative playgrounds are built on different principles, each playground is designed and adapted to the site on which it is located, so that the surface is often not flat, but instead adapted to the installation of each toy, in order to maximize children’s safety. Also, all the toys that are installed have the required certificates and clearly indicate the age of children they are suitable for. Creative playgrounds are designed and built to fulfill their educational role, so that the game playing can stimulate children’s development. Local governments are responsible for the construction and maintenance of these playgrounds, namely, the public utilities and housing companies founded by local governments. The local governments cite lack of funding in the budget as the main reason for the lack of involvement in solving this problem. Therefore, it is necessary to improve the efficiency of the relevant companies and local governments through the use of principles of good governance and intensify cooperation between the public, private and NGO sectors. The experience our association has had in building the first creative playground for children, located in Mali Kalemegdan in Belgrade, showed that only the synergy of all three sectors and the broad coalition can solve this problem in a systematic way. Along with our organization, the City of Belgrade, the relevant utility companies, private company Lamda Development (donor), the Embassy of Finland and the media also participated in the construction of the first playground.

The general purpose of the project is to create a better environment for the growth and development of children aged one to twelve

Through implementation of the project “100 Creative Playgrounds for the Children of Serbia” we will enable the promotion of functional application of design. Through the implementation of the competition and selection of the best concept designs for each of the 100 playgrounds, we will enable greater visibility of Serbian design and architecture, and especially the practical application of design in everyday life. Each of the 100 playgrounds that we build will have unique design, in order to fit the designated location.

The entire process of creating each of the 100 playgrounds will be presented via online presentations, social networks and media. This way we will also enable interaction between designers, architects and the general public in the process of design concept creation.
Furthermore, with a media campaign we will demonstrate the importance of creative thinking and how design can have its functional use in all areas of life, especially when it comes to creating a better environment for children’s development. In addition, while implementing this project we will improve another strategic objective of our organization: Stimulating and promoting corporate social responsibility.

The companies that will donate funds for the construction of playgrounds will be an important partner in the project, and through the project we will emphasize the example they set and the importance of companies demonstrating responsibility towards the community in which they operate and generate profit.
Specific aims of the project are:

  • Promoting importance of design in everyday life.
  • Promoting creative industries and creative thinking.
  • Developing local creative industries skillsets.
  • Stimulating creative development of children.
  • Raising awareness of corporate social responsibility of the companies in Serbia.

Our goal is to bring life into a concept that will last, be in accordance with the highest EU environmental, safety and sustainability standards, a concept that will keep pace with the times we live in, and provide a safe, comfortable, creative, active and versatile space for children to play. We want to promote and create playgrounds that are tailored to the imagination and motor skills of children and therefore more interesting to play in, that enable children to learn about design while developing creative thinking skills.
We believe that by designing and building BDW playgrounds, we are creating a world in which children have equal opportunities to be creative and grow up to be productive individuals who will be caring for others and for their environment.


The project is being implemented throughout the territory of the Republic of Serbia. In collaboration with the National Alliance for Local Economic Development (NALED) 100 locations in the local government units in which to build creative playgrounds for children will be selected. When selecting the municipalities, we will take into account the even geographic distribution, level of development and good governance principles applied by local governments.

When choosing a location priority will given to the least developed municipalities classified based on the level of development in accordance with the Law on Regional Development.

Primary target group are the children aged one to twelve.
Secondary target groups are: parents, local governments, businesses and the general public.
Tertiary target audience: are the professionals from creative industries – architects, designers, urban planners and advertising experts.

We expect the implementation of the project to directly affect more than 50,000 children aged one to twelve, as users of 100 creative playgrounds.

Also, the local community, people living in the area where the playgrounds will be built, will benefit directly from the project implementation.
Finally we expect to change the mindsets and education of the creative industry professionals about creative playground design in Serbia completely, whom we wish to include in the creation and development of concepts for the rest 99 playgrounds throughout Serbia.